About Mitch
For more than 20 years I have been passionate about brand development, results-driven strategy, inspiring user engagement and measuring the effectiveness of these combined efforts. My depth of technical know-how and understanding of industry trends allow me to provide guidance on UX/UI, technical and functional requirements, strategic content and social media strategy, SEO, lead generation, data visualization, and sales infrastructure.
Strategy
Why are my competitors outpacing me? How do I differentiate myself from them? What can I do with my limited resources? How do I reach my target audience? What do I say to them once I have their attention? What can expect from my marketing efforts? How do I determine digital advertising ROI? These are the questions I can help answer for you as you navigate the digital marketing universe and set your sites on your expected destination.
Brand & Identity
Branding is not just a logo and a color pallet. Your brand is your authentic purpose of existence. It's the story you tell your customers about why you do what you do. It's also the story your customers tell others about why no one else can do it better than you. A brand is an open dialog between you and your customers; a continuous conversation that allows you access to your customers exact needs through a connection of trust. I can guide you and your business through the branding and identity process and help you understand, develop and connect with your authentic story.
Design & Development
Once a strategy has been determined and a brand has been defined, we turn to the aesthetic visuals, authentic content and delivery tactics. I am adept at helping you visualize your brand and sharing that vision in a manner that resonates with your target audience through logos, colors, content and user experience. As an art student before the dawn of computers, my skills run the gamut... From pencil and paper, to the entire Adobe suite. I am proficient in video production, from directing, shooting and post-production. Using guerrilla tactics, video can be produced very cost-effectively. I am also a coder and can produce the websites, animated banners and other digital assets I design.
Consultancy & Measurement
Why is what I am doing not working? Wait... How do I know it's not working? Whether you have already rocketed deep into the digital marketing universe, or are still trying on space helmets, I can consult with you regarding your journey. I can make sense of the lingo, the buzz-words, the geek-speak and the acronyms, translating it all into American english. I can be a one-man crew, co-pilot, engineer, navigator or back-seat driver. Understanding where you want to go, how to get there and knowing when to change course is paramount to reaching your digital marketing destination. I'm ready to climb aboard your ship!
My philosophy is
Strategy leads to purpose, purpose leads to branding, branding leads to authenticity, authenticity leads to success!
My Experience
As a strategic problem-solver by nature, I offered my 20+ years of experience as a Swiss Army knife in the fields of branding, marketing, and advertising, with a concentration on digital communication and conversation, to small and medium-size businesses. By pulling insights that already work in one area into others where they haven’t been tried, I provided more breakthrough ideas for reaching an audience and delivering the message. I was able to build deep connections for my clients and their audience by serving as a brand ambassador and developing strategic connections between people in different targets and sectors.
COMPANION CORP.
Head of MarketingNovember 2018 - Present
UNIVERSITY CREDIT UNION
Online Marketing DirectorApril 2015 - September 2017
PENNA POWERS
Digital DirectorJanuary 2013 - March 2015
PENNA POWERS
Interactive ManagerSeptember 2010 - January 2013
ETERNITY BRIDAL
Marketing DirectorApril 2008 - September 2010
WALKER DESIGN SERVICES
Marketing DirectorOctober 2004 - April 2008
PENNA POWERS
Interactive DirectorJanuary 2002 - October 2004
PROCLIX
Interactive Art DirectorOctober 1996 - January 2002
Some Fun Facts
All work and no play makes Mitchell something... something...
Here's a few interesting facts about what I do when I'm not working.
Mustangs Owned
Bands Played In
Mustards Tasted
Amazing Children
Client Work
A few examples of client work and projects I have guided and launched.
Turn on, tune in, get connected
The NSA already knows everything about me, so why not share it with you too!
Facebook
Political & religious musingsTwitter
Random thoughtsLinkedIn
Professional FacebookInstagram
Road trip chronicles